Co-Founders
Lisa Harouni - CEO
Lisa has a background in Economics and worked in the G7 Economics team at Deutsche Bank AG. She later headed a UK based distribution company for 5 years, supplying consumer products to major international retailers and e-commerce sites. She has also run companies in the Hotel and Property sectors. Lisa is responsible today for Digital Forming’s day-to-day management, and her role within the company includes operations, finance, business development, marketing and sales.
Dr Siavash Mahdavi - CTO
Siavash has a doctorate in Artificial Intelligence and Evolutionary Robotics from University College London. He is founder of the 3D software house and design consultancy, Within Technologies, and is a specialist in Additive Manufacturing technology. He has developed innovative material properties using this process for industries such as Aerospace, Automotive, and Orthopaedics. Siavash’s role within the company is to lead the technology strategy and software development of the platform.
Assa Ashuach - Creative Director
Assa is a renowned product designer and Additive Manufacturing specialist. His previous work experience includes product design for companies such as IDEO, Nestle, Nike and Vodafone. Today, he runs the Assa Ashuach Studio and leads a suite of MA Design programs at London Metropolitan University. Assa’s role within the company includes product design, interface design, software interaction, user experience, and general art direction.
Nicolas de Cordes - Strategy Director
Today, Nicolas is the Vice President of Marketing Vision for the Orange France-Telecom Group, but is involved in Digital Forming on a private basis. Nicolas’ background is in engineering. He started his career in consulting with The Boston Consulting Group, later moving to marketing and heading the consumer marketing for a mobile subsidiary of Orange. Prior to his current role, Nicolas was Vice President of Group Strategy for Orange FT. His responsibilities within Digital Forming include strategy and business development.