Co-Founders
________________________________________________________________________________________________________________________________
Lisa Harouni - CEO
Lisa Harouni is a co-founder and CEO of Digital Forming. Lisa has a background in Economics and worked in the G7 Economics team at Deutsche Bank AG before co-founding a number of companies ranging from real estate to consumer product distribution. Lisa has worked for a number of years in the Additive Manufacturing industry and has been invited to speak at leading events such as TED and WIRED as a specialist in the field. She was recently voted one of the top 20 most influential individuals in the industry by the readers of TCT Magazine, the leading specialist magazine for Additive Manufacturing. "Lisa Harouni is in the vanguard of a wave of entrepreneurs who want to make it easy for anyone to design and create bespoke products at the click of a button." Wired UK
Dr Siavash Mahdavi - CTO
Siavash has a doctorate in Artificial Intelligence and Evolutionary Robotics from University College London. He is founder of the 3D software house and design consultancy, Within Technologies, and is a specialist in Additive Manufacturing technology. He has developed innovative material properties using this process for industries such as Aerospace, Automotive, and Orthopaedics. Siavash’s role within the company is to lead the technology strategy and software development of the platform.
Assa Ashuach - Creative Director
Assa is a renowned product designer and Additive Manufacturing specialist. His previous work experience includes product design for companies such as IDEO, Nestle, Nike and Vodafone. Today, he runs the Assa Ashuach Studio and leads a suite of MA Design programs at London Metropolitan University. Assa’s role within the company includes product design, interface design, software interaction, user experience, and general art direction.
Nicolas de Cordes - Strategy Director
Today, Nicolas is the Vice President of Marketing Vision for the Orange France-Telecom Group, but he is involved in Digital Forming on a private basis. Nicolas’ background is in engineering. He started his career in consulting with The Boston Consulting Group, later moving to marketing and heading the consumer marketing for a mobile subsidiary of Orange. Prior to his current role, Nicolas was Vice President of Group Strategy for Orange FT. His responsibilities within Digital Forming include strategy and business development.
Digital Forming Ltd | Registered in England and Wales | Company number 06748169
Registered office: 20 Nottingham Terrace, London NW1 4QB, UK
Registered office: 20 Nottingham Terrace, London NW1 4QB, UK
